NYT: Marketing Your Business With Facebook

Succinct article from the New York Times today about marketing with Facebook,

Quick Tips:

Identify a short list of goals before you begin.

Show some personality in your page.

Don’t shill. Use your page to engage-and trust that sales will follow.

Use Facebook data to analyze your customer demographics.

via Small-Business Guide – Marketing Your Business With Facebook – NYTimes.com.

also of interest: Facebook Group vs Facebook Fan Page: What’s Better?