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Building an HTML email is not like building for the web

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A great article about the challenges of building HTML for email clients. I had banged my head on many of these challenges and want to reiterate his point below to “keep it simple”.

While web browsers continue their onward march towards standards, many email clients have stubbornly stayed put. Some have even gone backwards. In 2007, Microsoft switched the Outlook rendering engine from Internet Explorer to Word. Yes, as in the word processor. Add to this the quirks of the major web-based email clients like Gmail and Hotmail, sprinkle in a little Lotus Notes and you’ll soon realize how different the email game is.

via 24 ways: Rock Solid HTML Emails.

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One Comment

  1. Posted April 5, 2012 at 6:10 am | Permalink

    Ooh! Thanks so much for the resource. I’ve been confused for some time about this.

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