In this article I will review some web-based tools and some WordPress plugins that can help your SEO (Search Engine Optimization) process on your website.
Google AdWords Keyword Tool
This tool helps you evaluate the usefulness of keywords and helps you find related terms for your WordPress based site. Just input a series of search terms and the Keyword tool tells you how many people searched for those terms, and related terms, (globally and locally). Sort by keyword, number of searches or competition. searches measures Competition measures how many people are actively marketing on that term through Google Adwords. It gives you an idea of how difficult it might be to rank for that particular term. Try out the exact match and phrase match features also, as it can increase / decrease the search volume dramatically.
Google Insights for Search
Rank keywords against one another and lets you see their performance over time: Some search terms are more useful to your business than others, and search term values can change over time. In terms of SEO marketing, it can be a great strategy to rank for a keyword which is starting a meteoric rise – but only if it’s relevant to your content of course.
For example, if you are the only cell phone accessory store with content about the iPhone the week the iPhone is announced, and your site is equipped to close sales, you’ll likely draw a lot of traffic and sell a lot of product.
read about more Tools To Improve Your Online Marketing Campaign by Yoast
WordPress SEO Plugins
- WordPress SEO Plugin: this revolutionary plugin has a variety of tools to help you analyse your pages and posts as you build them. The powerful SEO tools are right there in the editor and they include many educational tips as well.
- Redirection: This one lets you add redirections manually – from an old url to a new one. Avoiding broken links and properly setting up 301 redirects is important to keeping your SEO rank when changing your site’s link structure.
- Permalink Finder: This clever plugin automatically redirects your old urls to your new ones based on keywords in the url. For the right situations this could save you many hours of rebuilding links manually.