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Notes from WooConf 2014

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wooconf-ariWooConf was full of interesting talks and it was great to meet up with Woo-enthusiasts… I liked that part of the presentations were technical and part were marketing driven – my goal is to help my small business ecommerce clients understand how to use marketing tools to optimize the performance of the websites I build for them. I’m not primarily a marketing guy so some of this is new territory for me.

SAAS Marketing Tools

  • GraphFlow: recommendation engine
  • Improvely: Conversion Tracking & Click Fraud Monitoring
  • Vero – Track behaviors and trigger all kinds of email autoresponders
  • Raven: online marketing reports – integrate all kinds of reports in one place
  • SharpSpring: marketing automation

Other tools

  • Elto marketplace for Woo and other dev tasks like site speed
  • Measure site speed with GTmetrix
  • Tip: Sliders are not good for conversion rates
  • Plugin to sort products in many ways — maybe useful if you have lots of products

Notes on talks

chris-lema-wooconf

Chris Lema

 

 

 

 

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