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Author Archives: Ari Salomon

A New Law to Protect Negative Yelp Reviews

Interesting development with Yelp — and other sites that allow public review. The “authenticity engine” and the consumer win again! Last week, Congress passed a law that will make it illegal for companies to retaliate against U.S. consumers who post negative reviews online. Yes, soon you’ll be able to give a bad business one star […]

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The psychology of search

The psychology of search – And defining the perfect keywords for AdWords There are countless questions arising each time one starts a new AdWords campaign – “How do I best reach my customers?”, ”What is my target audience looking for?” and many more. Finding answers to these questions is the major challenge when planning a […]

Posted in WordPress | 1 Response

PayPal Here vs Square for “swipes” and “chips”

Lots of options these days for Credit Card processing—you can see their pricing is virtually identical. PayPal used to have per-item fixed fees and that adds alot for small transactions but now they both offer percentage-only fees. 2016 PayPal Here 2.7% Per swipe (or “dip” of an EMV chip card) 3.5% + $0.15 to key in cards 2016 Square […]

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Mac Sign software for plotters

I wanted to share my research about inexpensive sign cutting software for plotter for the Mac since it was not easy to find online. I’ve had a few plotters over the years (including USCutter and Summagraphics) and the software was always painful to use – never as sophisticated as Illustrator. Recently I was looking to update my software […]

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The importance of keywords for on-page SEO

How often should I repeat my main keyword on a page? Should the keyword only appear on one page, or on every page of my website? What is the importance of keywords in the URL? What about close variants, plural and singular? Fortunately, the over-emphasis on keywords is a thing of the past. But a […]

Posted in WordPress | Tagged | 1 Response

WordPress Popover options and ways to make them less annoying

I have many clients who find that their email list is their most important marketing tool. If someone allows you to message then in their email inbox you have a great opportunity to communicate your ongoing brand messages. The most sophisticated solution requires a member log-in system so the website can know who has signed up already. […]

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The difference between “custom content type” and “custom post type” and how to use them

“Custom Content Types“ (CCT) or “Custom Post Types” (CPT) are the same thing:  ways to group together similar types of content. “Custom Post Types” is the official name since WordPress started with “posts” but I think it’s more useful to think of them as types of  “content”. They are stored just like posts and pages with a unique […]

Posted in WordPress | 1 Response

PressThis 2.0 › WordPress 4.2 “Powell”

Really excited about the new “Press This” in WordPress 4.2 – just released today. Here’s how it look (and a “meta” screenshot of me making this post). But I found a bug already – dragging an image into the browser uploads to media library but “add to post” button doesn’t actually add it to the […]

Posted in Web Design, WordPress | Comments closed

Scam alert – web designers targeted – hearing impaired wants agroamerica site

First read the Forum post here: http://www.graphicdesignforum.com/forum/forum/graphic-design/general/1584508-scam-alert Ultimately, he wanted to send me the amount of the project plus an additional $2700 which I was then to pay his content manager. Post any online classified ad and you’ll get a bunch of quick replies from people “interested in your item” they all use this we’ll send […]

Posted in Web Design | 123 Responses

Safari 7.1.4 Where is “Empty Cache”

Speaking of food metaphors…. an Apple moved the cheese. Trying to clear cache in Safari 7.1.4? It’s no longer under the “Safari” menu. Here’s how to clear the cache in the new Safari. Select “Preferences” from the Safari Menu and then follow these steps… Select the “Advanced” tab and check the “Show Develop menu in menu bar” box […]

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