The 2nd time in 4 weeks that a client of mine was featured in the NYTimes…. congrats to the Great Wall…
THE GREAT WALL OF OAKLAND
On the first Friday night of each month, a large wall of an Oakland office complex morphs into an outdoor theater. A projector on a nearby rooftop shows videos a hundred feet tall on the exterior of a building at the corner of West Grand and Valley Street. The spectators — most of whom also attend the monthly event called Art Murmur in nearby galleries — stand or perch on the curb to watch the show.
via The Great Wall – NYTimes.com
and recently another client was featured:
SORA AND THE CLOUD
The classic Japanese children’s song “Tako no uta” (or “Song of Kites”) is a cheerful ode to flying. It is also one of many Japanese cultural references embedded in “Sora and the Cloud,” Felicia Hoshino’s rich, clever and appealing book. Offering both English and Japanese text, it is itself a lovely tribute to the joys of soaring high.
What’s the difference between a logotype and a logomark?
When clients ask me to design a logo for their business I always start with this discussion of what kind of “logo” they need
A “logo” is often made of a logotype and a logomark. But not every business needs both.
The letter "IBM" written in a certain number of blue stripes is a logo. The blue is very specific and there are a different number of stripes depending on the size of the logo.
Usually when using the word “logo” people are thinking of logotype. A logotype is the name of a company that is designed in a visually unique way for use by that company. It may be displayed in a preexisting font that is customized to some degree or another. Or it may be built from geometric shapes that abstract letters for a specific effect. There can be other specifications associated with the design of a logotype that are referred to more broadly as corporate identity elements. These include PMS colors and how much empty space is required around a logo.
An apple with a missing "byte" out of it is the logomark of Apple Inc.
A logomark or “symbol” does not generally contain the name of the company — it more abstractly represents that company.. It may or may not always sit next to the logotype and there may be a few types of marks in the corporate identity system that get used in different contexts. These rules will be spelled out in a brand usage document.
Do I need a logomark?
How to decide if you need both a logotype and a logomark? It depends on how you will use your logo and what business sector you are in. Designing a logomark can add a significant cost to your brand development process so budget can be a factor too. Some new businesses will start simple and add a mark after the business grows and perhaps gains more (or sometimes less – meaning broader) focus.
It’s important for all logos to remain equally readable at each zoom/ scale level. You may not be buying a giant billboard but printing a logo a few inches across on a brochure is a much higher resolution environment than on a website.
To see some logos I’ve design head on over to my logo design portfolio or just download my updated identity design portfolio PDF.