see my artist webiste for the new version of this information Thanks to Andy H. for this gem: Verbatim from an article in the Santa Cruz Sentinel: "California's milk processors scored a national hit with their irreverent "Got Milk?" ads. The TV spots, by a San Francisco ad company, seemed to appeal to every major demographic group except one: Hispanics whose dominant language is Spanish. The California Milk Processor Board decided to target the group, which makes up a third of the state's population, with separate ads in Spanish. According to the Wall Street Journal, the board's Hispanic ad agency in Los Angeles found by testing a mainly Mexican-American focus group that the "Got milk?" punch line translated roughly to "Are you lactating? The focus group also couldn't understand the idea of a milk craving, for example, driving a priest to vandalize a vending machine. In Hispanic households, running out of milk isn't funny, and translates to failing your family... " © 2022 contact  |  links  |  rss