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Where should I place sidebar content and Google ads on my pages?

Check out the “heat map”. this applies to all sidebar content, not just google ads.

All other things being equal, ads located above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.

via Where should I place Google ads on my pages? – AdSense Help.

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