WooConf was full of interesting talks and it was great to meet up with Woo-enthusiasts… I liked that part of the presentations were technical and part were marketing driven – my goal is to help my small business ecommerce clients understand how to use marketing tools to optimize the performance of the websites I build for them. I’m not primarily a marketing guy so some of this is new territory for me.
SAAS Marketing Tools
- GraphFlow: recommendation engine
- Improvely: Conversion Tracking & Click Fraud Monitoring
- Vero – Track behaviors and trigger all kinds of email autoresponders
- Raven: online marketing reports – integrate all kinds of reports in one place
- SharpSpring: marketing automation
Other tools
- Elto marketplace for Woo and other dev tasks like site speed
- Measure site speed with GTmetrix
- Tip: Sliders are not good for conversion rates
- Plugin to sort products in many ways — maybe useful if you have lots of products
Notes on talks
- Brennan Dunn: Getting more client from your website
- Cyndie Shaffstall: 3 kinds of email marketing: drip, nurture and blast
- Chris Lema: Always inspiring but I also noticed this post of his: Drag and drop editors (esp VelocityPage)
Chris Lema
