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Braintree cancels $50,000 “Ignition” promotion

Braintree is no longer offering their fee-free $50,000 promotion. They called it “Ignition” and it let any new account process the first $50,000 without any fees — no 2.9%+$.30 standard transaction fees. Braintree is a full-stack payments platform that makes it easy to accept payments in your app or website.

Their blog post announcing the offer is still up and is very confusing. Their FAQ doesn’t mention the change.

I even see ads still being run by 3rd party vendors:

Here is the announcement mentioned the end of this offer to waive processing fees from Braintree via twitter:

and their original blog post from 2014 introducing this offer: https://www.braintreepayments.com/blog/ignition-first-50k-on-us/

Today we’re launching our Ignition program, waiving the fees on the first $50,000 in processing for any U.S.-based startup … you don’t have to sign any contracts or make any commitments.

Braintree offers a good product that is easy to integrate with Gravity Forms, WooCommerce and many other payment systems. But their communication on this issue is lacking.

Update: from the support team:

The stoppage of the promotion was not an issue / error. Braintree stopped offering the Ignition Promotion on November 2016 and the blog post you mentioned is from 2014….Braintree needs to cover costs associated with the service we provide – for this reason, we no longer offer the Ignition Promotion or any kind of free processing limit or free processing period….
Merchants that were onboarded on the Ignition promotion and haven’t reached the full promotional usage amount will still be credited back for the processing fees until they reach the promotional limit they were onboarded with.

Our standard pricing is 2.90% + $0.30 per transaction. For verified charitable 501(c)(3) organizations, pricing is 2.20% + $0.30 per transaction for Visa, Mastercard, Discover, JCB and Diners Clubs cards, as well as Venmo and digital wallets, and 3.25% + $0.30 per transaction for American Express cards.

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