Have you ever come across an organization that has no logo? No? This is because there aren’t many companies that operate without a logo. A logo has a massive impact on customer’s perceptions of your brand. So, naturally, you would want your logo to stand out from the crowd. But the question here arises, how to get there in the first place?
Guidelines for Designing a Stunning Logo
Before you opt to have a logo made for yourself, you first need to understand the important basics of designing a logo. Logo designs are critical for forming customers’ perceptions of your brand and its products or services.
Understand why you need a Logo
Businesses are just like dating. You want to attract customers and make them fall in love with your brand. Therefore, you should think of your logo as your dating profile’s picture. This picture will make people take an interest in you and want to learn more about what you have to offer.
A logo is an essential part of the business, and one wants to ensure it is done right. All your branding material, documents, website, and everything will have a logo on them. It will stare back at your customers, so make it count. A professional logo can communicate what your brand stands for and help you create a first great impression.
The Competition
Checking out the competition does not mean stealing their inventions. Instead, it means borrowing their ideas and reinventing in a way that speaks out your own vision. Check out what is already out in the market, what works well with customers, what mistakes you should avoid that others have already made.
While stalking those businesses, think about ways you can develop better ideas and how you can be different from them. Their color theme, design, and size all have to be studied.
Choose your design style
Choosing your design and style comes next. There are a lot of different elements attached to this area, like colors, shapes, graphics, and many more. When thinking about your company’s logo, you should pick a design that sets well with your brand. There is no one style that applies to everyone; it varies from company to company.
You can either go for a classic design on your logo that has a better-staying power. Or you may opt for trending looking logos that may work well in a given situation but quickly gets outdated. Modern and minimalist designs are a clean style that uses more whitespace and few details.
Find The Right Logo Maker
If you are not going to hire a professional logo designer like me, consider other options:
- Inexpensive online forums for mostly-overseas designers like Fiverr
- Pre-made logos (and other brand elements – some include the domain name also) brandbucket.com
- Free online web-based tools like Small SEO Tools. This logo designer has organized its template collection into different categories.
- Logo Maker Pro has advanced coloring tools that cannot be found in other programs. You just need to enter your business name, industry, logo style, color palette, and the tool will take care of the rest.
- Canva is a free logo maker tool, but some designs can only be accessed after you pay. The tool comes with a drag and drops design function, which works really well with online business owners. They can even create their social media posts using Canva.
