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Harnessing the Power of Cloudflare’s Free Bulk Redirect Feature

URL redirects play a crucial role in website management, ensuring seamless user experience and preserving SEO rankings. When it comes to implementing redirects, domain registrars often offer limited options, and some even charge additional fees for this service. However, Cloudflare, a leading web performance and security company, provides a powerful solution for bulk redirects, completely free of charge. Here’s how Cloudflare’s bulk redirect feature offers superior control and flexibility compared to other options in the market.

Bulk Redirect interface (2023)

The Power of Cloudflare’s Bulk Redirects

Cloudflare’s bulk redirect feature enables users to define a large number of URL redirects at the account level, all with a given HTTP status code. This means that you can effortlessly redirect multiple URLs simultaneously, saving time and effort in managing individual redirects. By leveraging this feature, website administrators gain granular control over their website’s redirection strategy, leading to improved user experience and optimized SEO.

Unlike some domain registrars, such as GoDaddy, that offer basic redirects at the domain level for free, Cloudflare goes beyond by offering a more comprehensive solution. Other registrars like Register.com charge a monthly fee ($1/mo) for redirect services. In contrast, Cloudflare’s free bulk redirect feature provides extensive functionality without any additional cost, on top of their many security and performance offerings.

Bonus: Email Forwarding

In addition to URL redirects, Cloudflare also extends its redirection capabilities to email accounts. You can forward email addresses associated with your domain to other email addresses. This added flexibility allows website administrators to streamline their online presence by managing both website and email redirects from a single platform.

Navigating the Bulk Redirect Interface

While Cloudflare’s bulk redirect feature is incredibly powerful, it’s become more confusing over the years as they added more and more features. The interface includes two key elements: “Create Bulk Redirect List” and “Create Bulk Redirect Rule.” Their documentation is not so helpful on this feature.

  1. Create Bulk Redirect List: This step involves defining a list of redirects by specifying the source URLs, destination URLs, and the desired HTTP status code for each redirect. This list acts as a repository for all the redirects you want to implement.
  2. Create Bulk Redirect Rule: After creating the redirect list, you need to create a rule that governs the application of those redirects. Without creating a rule, the redirect list remains inactive, which can be a source of confusion. By associating the redirect list with a rule, you activate and enforce the redirects across your website effectively.

Detail view of the list of redirects. I created these manually but you can also upload a CSV file with many redirects. 20 are allowed in the free version

Cloudflare’s free bulk redirect feature offers website administrators an unparalleled level of control and flexibility when it comes to managing URL redirects. Although the interface’s dual steps might seem confusing initially, understanding the purpose of creating both a redirect list and a redirect rule ensures a smooth implementation process.

By leveraging Cloudflare’s free bulk redirect feature, website owners can enhance their website’s user experience, preserve SEO rankings, and simplify their overall online presence.

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