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How often should I repeat my main keyword on a page? Should the keyword only appear on one page, or on every page of my website? What is the importance of keywords in the URL? What about close variants, plural and singular? Fortunately, the over-emphasis on keywords is a thing of the past. But a […]
I have many clients who find that their email list is their most important marketing tool. If someone allows you to message then in their email inbox you have a great opportunity to communicate your ongoing brand messages. The most sophisticated solution requires a member log-in system so the website can know who has signed up already. […]
“Custom Content Types“ (CCT) or “Custom Post Types” (CPT) are the same thing: ways to group together similar types of content. “Custom Post Types” is the official name since WordPress started with “posts” but I think it’s more useful to think of them as types of “content”. They are stored just like posts and pages with a unique […]
Really excited about the new “Press This” in WordPress 4.2 – just released today. Here’s how it look (and a “meta” screenshot of me making this post). But I found a bug already – dragging an image into the browser uploads to media library but “add to post” button doesn’t actually add it to the […]
First read the Forum post here: http://www.graphicdesignforum.com/forum/forum/graphic-design/general/1584508-scam-alert Ultimately, he wanted to send me the amount of the project plus an additional $2700 which I was then to pay his content manager. Post any online classified ad and you’ll get a bunch of quick replies from people “interested in your item” they all use this we’ll send […]
Speaking of food metaphors…. an Apple moved the cheese. Trying to clear cache in Safari 7.1.4? It’s no longer under the “Safari” menu. Here’s how to clear the cache in the new Safari. Select “Preferences” from the Safari Menu and then follow these steps… Select the “Advanced” tab and check the “Show Develop menu in menu bar” box […]
An interesting new report from PBS NewsHour about fake reviews on Yelp and Bazaarvoice: They don’t mention the services that sell Facebook friends and other social media followers but that’s in the same dishonest ball park. Reminds me of Amazon’s decision to delete thousands of book reviews that generated an uproar — the company never […]
WooConf was full of interesting talks and it was great to meet up with Woo-enthusiasts… I liked that part of the presentations were technical and part were marketing driven – my goal is to help my small business ecommerce clients understand how to use marketing tools to optimize the performance of the websites I build for them. I’m […]
I use “Snazzy” Archives (wp.org page) and you can view mine but it is more interesting when you go back in time to view months where I have more posts. It has not been updated in a while but it still works great. Another great option is the JetPack Infinite Scroll + Masonry and some detailed notes on making a […]
What a great name for a plugin: “My Eyes Are Up Here” It helps get around the problem of WordPress cropped thumbnails that always take the center of an image – but sometimes you have a a face or other point of interest that is not in the center. From an aesthetic point of view, if […]
