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Author Archives: Ari Salomon

The psychology of search

The psychology of search – And defining the perfect keywords for AdWords There are countless questions arising each time one starts a new AdWords campaign – “How do I best reach my customers?”, ”What is my target audience looking for?” and many more. Finding answers to these questions is the major challenge when planning a […]

Posted in WordPress | 1 Response

WordPress event plug-ins

Important features to note for WordPress events plugins: Feature: save events to users’ 3rd party event and calendar services Integration with third party calendar tools (iCal, Google) Responsiveness for mobile phones/tablets Registration and ticketing  Appearance customization Layouts, views and filters Recurring events – a wide range of support on this feature Shortcodes and widgets for […]

Posted in Web Design, WordPress | 8 Responses

PayPal Here vs Square for “swipes” and “chips”

Lots of options these days for Credit Card processing—you can see their pricing is virtually identical. PayPal used to have per-item fixed fees and that adds alot for small transactions but now they both offer percentage-only fees. 2016 PayPal Here 2.7% Per swipe (or “dip” of an EMV chip card) 3.5% + $0.15 to key in cards   […]

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How to set up Zoho Mail

Zoho provides a combination of clean, ad-free, minimalist interface and power features geared for business and professional use. Zoho also offers several free services, including 25 free mailboxes. But if you want more there are three other plans available:   If you are interested in creating a free account, here it is what you need […]

Posted in Web Design | 2 Responses

Mac Sign software for plotters

I wanted to share my research about inexpensive sign cutting software for plotter for the Mac since it was not easy to find online. I’ve had a few plotters over the years (including USCutter and Summagraphics) and the software was always painful to use – never as sophisticated as Illustrator. Recently I was looking to update my software […]

Posted in Product Reviews | 2 Responses

The importance of keywords for on-page SEO

How often should I repeat my main keyword on a page? Should the keyword only appear on one page, or on every page of my website? What is the importance of keywords in the URL? What about close variants, plural and singular? Fortunately, the over-emphasis on keywords is a thing of the past. But a […]

Posted in WordPress | Tagged | 1 Response

Comparing WordPress Video User Manuals

Jetpack   Monthly plan price # of WordPress core videos # of WordPress plugin videos # of other videos  $24.00 41 18  26  $49.50  42  0  0 $24.00  25  8  2  $24.75 43  16  42 Video User Manuals The team at Video User Manuals have been around since early 2008. They are the original and first plugin to put video […]

Posted in WordPress | Tagged , | 1 Response

Deprecated Facebook Like Box / “Page Plugin”

Facebook is changing the way users can employ the “Like Box Widget”. I have no idea why – it’s yet another change to their code that makes us developers and website owners jump through extra hoops. The Like Box is deprecated and will stop working on June 23rd, 2015. The bad news was that this new “Page Plugin” version […]

Posted in Web Design | 1 Response

Comparing SEO Tracking Tools: free alternatives to AuthorityLabs

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. If your site is higher ranked on the SERP (search engine results page) it will generally get more visitors, more ad views, more sales etc. Many businesses target a lot of keywords […]

Posted in Product Reviews, Web Design | Tagged | 4 Responses

The difference between “custom content type” and “custom post type” and how to use them

“Custom Content Types“ (CCT) or “Custom Post Types” (CPT) are the same thing:  ways to group together similar types of content. “Custom Post Types” is the official name since WordPress started with “posts” but I think it’s more useful to think of them as types of  “content”. They are stored just like posts and pages with a unique […]

Posted in WordPress | 1 Response
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