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WordPress event plug-ins

Important features to note for WordPress events plugins:

  • Feature: save events to users’ 3rd party event and calendar services
  • Integration with third party calendar tools (iCal, Google)
  • Responsiveness for mobile phones/tablets
  • Registration and ticketing 
  • Appearance customization
  • Layouts, views and filters
  • Recurring events – a wide range of support on this feature
  • Shortcodes and widgets for displaying events in content and sidebars
  • Importing and exporting event data

The best WordPress event plug-in is: The Events Calendar by Modern Tribe

Modern Tribe is a small Santa Cruz-based WordPress company that’s been growing in popularity. With contributions by several WordPress expert developers, including core developer Mark Jaquith). To create an event, go to Events / Add New. Add your copy in the editor, add all relevant info in the detail widget below. You can ignore any of the fields  checkboxes below so don’t be intimidated. Anything you leave blank will not show up.

I have also used All-In-One Events Calendar by Time.ly on many sites including The Roxie. Over the years that plugin has become more bloated and I don’t think it’s as robust as “The Events Calendar” but it offers more features for free out-of-the-box.

See also:


A big list of WordPress event plug-ins is: http://wordpress.org/

One feature I miss is the ability to add ‘event time’ to any blog post. So the blog post becomes the ‘more info’ listing and then can be viewed in various calendar formats. That is a different approach than making a new custom content type and is preferable if you want every event post to be part of the bigger blog feed.


There is one that is focused on the needs of a touring performance group:

Or try this super simple option:
It just builds a widget showing blog entries with a custom field that give a time-out date.

Posted in Web Design, WordPress | 8 Responses

PayPal Here vs Square for “swipes” and “chips”

Lots of options these days for Credit Card processing—you can see their pricing is virtually identical. PayPal used to have per-item fixed fees and that adds alot for small transactions but now they both offer percentage-only fees.

paypal EMV reader

2016 PayPal Here

2.7% Per swipe (or “dip” of an EMV chip card)
3.5% + $0.15 to key in cards
square swipe chip and dip
square appl epay EMV

2016 Square

2.75% Per swipe  (or “dip” of an EMV chip card)
3.5% + 15¢ Per manually entered transaction
Reader Options
  • Both services offer a free or cheap “swipe only” little card reader
  • Stripe has a new (inexpensive) small  reader for “swipes” and “chips”
  • Both services offer a more expensive reader that takes Apple pay
PayPal offers a small “swipe” only reader
and a bigger unit that does all 3: “swipes” “chips” and apple pay
Square has a new small reader for “swipes” and “chips” (their old reader was for swipe only)
and a bigger reader for apple pay only
and also a new “RED” one that raises money for charity
square reader red
So for compactness, price and versatility, Square wins out with their super compact new reader. It doesn’t need batteries either.
Note that using swipe-only is fine for the next few years at least – but at some point new cards won’t have magnetic stripes.
Note also that setting up a Square account might take a while – they might run a credit check or something since it’s a new account and maybe there would be other delays since it is a business account. More people already have a PayPal account so it can be simpler to use that.

Accounting for Taxes

For either service, if you make $20,000 in payments AND at least 200 transactions then you will receive a 1099K form. This is a fairly new kind of 1099 and it means these services are reporting your income to the IRS.  For many this will be a convenient way to track and confirm their yearly income but for others it will cause issues since some small businesses will get the 1099k and also a 1099 “misc” from clients who are not clear that they should no longer issue 1099 “misc” since they are paying via a third party service. Also, if you use PayPal for non-income transactions – like someone paying you back for a purchase – then you need to be aware the IRS will think all you incoming money is taxable income.

Other kinds of fees

for sending invoices:
2016 PayPal Here: 2.9% + $0.30 to invoice
1% for cross-border transfers
you can enter checks into the mobile app also

2016 Square: 2.75% Per swipe (or paid Square Invoice)

Card readers for Stripe: If you use Stripe or other payment gateways

Posted in Product Reviews | Leave a comment

How to set up Zoho Mail

Zoho provides a combination of clean, ad-free, minimalist interface and power features geared for business and professional use. Zoho also offers several free services, including 25 free mailboxes. But if you want more there are three other plans available:



If you are interested in creating a free account, here it is what you need to do:

  1. Go to www.zoho.com/mail and click on “GET STARTED NOW”
  2. You’ll see the Pricing table from the picture above, choose your plan and click on “SIGN UP”
  3. You’ll go to this page:
    (this tutorial is about the free services)
    I’ll assume that you already have a domain, so you will just type your domain in the first field and click on “Add Domain”
  4. Next you’ll be asked to enter your personal information
  5. Now your account is set up and you’ll see the page below and receive an email with more instructions:
  6. The email will guide you through the following steps:
    • Step 1: Verify your domain
    • Step 2: Add/ Import users to the organization
    • Step 3: Start receiving emails – Change MX Records
    • Step 4: Email Migration to Zoho Mail

After following all those steps, you’ll be ready to go.


You can see all the features Zoho offers by clicking here: www.zoho.com/mail/features.html

Posted in Web Design | 2 Responses

Mac Sign software for plotters

I wanted to share my research about inexpensive sign cutting software for plotter for the Mac since it was not easy to find online. I’ve had a few plotters over the years (including USCutter and Summagraphics) and the software was always painful to use – never as sophisticated as Illustrator. Recently I was looking to update my software and came across these options – I really wanted a simple – even free – “driver” to just export my file from Illustrator but could not find one.


Sure Cuts A Lot 4 by CraftEdge

  • Intel Macintosh OSX (10.6 – 10.11)
  • $59.99 (one time fee – not a subscription)
  • Pro version available also
  • iPad version (gets bad reviews however)
  • Interface is not great but much better than most sign making software I have seen. Why can’t these companies just copy Adobe and come up with something clean?
  • Includes  so you can have a useful level of control over your output

WYSIWYG cut mode


  • Takes exports via Illustrator plug which is great but does a strange rename on the open illustrator file
  • Bad UI
  • Expensive – subscriptions start at $8/week
  • $149 for 2 years
  • Have to keep subscribing so not a good value over time – especially if you don’t use it much



MacSign by softeamweb

  • softeamV10 Lite, Win and Mac
  • Well, the website is funky and it wont even tell you the price without registering
  • MACSIGN LITE 490,00€
  • MACSIGN FULL 990,00€


Let me know what you find for:

  • cheap sign cutting plotter software
  • plotter illustrator plugins mac
  • SignBlazer experiences?
  • cheap signcut software
  • alternative to signcut software
Posted in Product Reviews | 2 Responses

The importance of keywords for on-page SEO


  • How often should I repeat my main keyword on a page?
  • Should the keyword only appear on one page, or on every page of my website?
  • What is the importance of keywords in the URL?
  • What about close variants, plural and singular?

Fortunately, the over-emphasis on keywords is a thing of the past. But a lot of people still think about where to place their keywords in order to get the biggest SEO benefit.

My first impulse would be to answer:

Forget about the keywords. Just focus on writing good content with your target audience in mind.

However, keywords are still very important when it comes to SEO. Search is primarily keyword-based and search engines have to use keywords in order to understand, evaluate and rank documents.

The golden rule – applicable to 95% of all websites:

The keyword should appear:

1 x in the title tag:

The keyword that a page is supposed to rank for must appear in the title tag. One time. Not twice, and not in variations.

It’s also recommended to put the brand name at the end of the title tag. This will improve the trustworthiness of the page (for Google) as well as enhance the snippet in the search engine results (for users).

1 x in the headline (h1):

The keyword must appear in the headline to immediately show the searcher, that the page is exactly what they were looking for. Ideally, the main headline is defined as <h1>. If that is not possible, for whatever reason, it’s ok to define it as something else, as long it’s the big headline on top of the page.

2-3 x in the content:

The keyword must be mentioned in the copy. If it doesn’t, the content is most probably not very relevant to the search query. Additionally, it’s good to use words that are topically related to the main keyword. Google will understand that your text is not only focusing on a keyword, but also covering a topic from many angles, which will give you an advantage.

2-3 times is enough. Now, it’s not terrible if your keyword appears more often than that, if the text requires it. But it’s counterproductive to use it unnaturally or to use close variants of your keyword. Google uses only the word-stem, so any grammatical variations that you may try to target by using them as often as possible will just look like keyword-stuffing to Google.

1 x in the meta description:

You don’t do this for better rankings (the meta description is not a ranking factor), but to achieve a higher CTR on the search results pages. Do this only if it makes sense.

That’s it! With this, you’ve covered most of it. Anything else you do after that will be fine-tuning and has only small effect. However, since we want to get as much out of on-page SEO as possible, here are 3 more points:

1 x in image alt-attributes and file names:

This helps to rank in image search. For websites that rely very heavily on images and have little text, the alt-attribute is a good place to get some additional content on the page.

1 x in the URL:

I’m not talking about the homepage! But on sub-pages, it is absolutely reasonable to use the keyword in the URL – for usability, for better understanding of the URL and for good rankings.

Domain.com/category/keyword : great.

Domain.com/keyword1-keyword2/keyword1-keyword3 : no! Just don’t do that.

1-2 x in sub-headings:

Use the keyword in sub-headings (h2, h3, …). This is useful and helps users and search engines to better understand what your page is about.

And once you’ve covered these points, it’s time to stop thinking about keywords on a page and move on to other more important things.


Author: Thomas Kloos is head of an SEO agency in Vienna. He’s been in the business for 15 years, speaks at conferences, gives workshops on SEO, AdWords and online reputation management and consults clients worldwide.

Posted in WordPress | Tagged | 1 Response

Comparing WordPress Video User Manuals


  Monthly plan price # of WordPress core videos of WordPress plugin videos # of other videos

Video User Manuals

Video User Manuals

 $24.00 41 18  26
vseo4  $49.50  42  0  0
vseo3 $24.00  25  8  2
vseo2  $24.75 43  16  42

Video User Manuals

The team at Video User Manuals have been around since early 2008. They are the original and first plugin to put video tutorials in the WordPress dashboard for clients. All the videos use a non-technical language and clear graphics, making them quite easy to understand. The videos can be watched in English (American, British and Australian accents available) or Spanish and they are categorized into the following sections:

Section # of Videos Section # of Videos
Dashboard 2 Widgets 1
Editor 11 Menus 3
Images 10 Yoast SEO (a free plugin) 4
Pages 3 WooCommerce (a free plugin) 7
Media 2 WooCommerce Products 7
Posts 7 Google Analytics Setup (not a WordPress feature) 11
Comments 1 Google Analytics Reports 10
Profile 1 Gravity Forms (a paid plugin) 5

The plugin is fully brandable and customizable. It is possible to turn off individual videos or entire sections of videos and add your own videos.


The videos are always opened in a new tab and the user has to come back to the previous tab to have access to the other videos—not very efficient.

It is also provides a Word and PDF document with every subscription that you can customize and rebrand as your own—but it’s not part of the WordPress plugin. And also there is the option to hide the settings from Admins.

Note there is no button to watch the video in full screen mode but if you increase the width of the popup window

There are three plans available:

  • Single: $70.00 (flat rate)
  • Developer: $24.00 per month (First month only $1)
  • Saver: $240.00 per year (First two month free)

VUM-all-videosComplete list of videos:

  1. Dashboard Videos
    1. The Dashboard
    2. The Admin Bar
  2. Editor Videos
    1. Hyperlinks
    2. Lists
    3. Embed Video
    4. Distraction-Free Writing
    5. The Toolbar
    6. Paste From Word
    7. Add A Heading
    8. Add A Paragraph
    9. Edit Text
    10. Revisions
    11. Audio Video Playlists
  3. Images Videos
    1. Add Media From Media Library
    2. Add Image From Computer
    3. Add Image From URL
    4. Delete Image
    5. Edit Image
    6. Image Editor
    7. Rotate and Flip Images
    8. Crop and Scale Images
    9. Featured Image
    10. Image Galleries
  4. Pages Videos
    1. Add New Page
    2. Trash A Page
    3. Restore A Page
  5. Media Videos
    1. Media Library
    2. Add Media
  6. Posts Videos
    1. Add New Post
    2. Trash A Post
    3. Restore A Post
    4. Categories
    5. Tags
    6. Quick Draft
    7. The Excerpt
  7. Comments Videos
  8. Profile Videos
    1. Change Your Password
  9. Widgets Videos
    1. Widgets
  10. Menus Videos
    1. Add A Page To A Menu
    2. Moving Menu Items
    3. Add Custom Links
  11. SEO Videos
    1. General
    2. Page Analysis
    3. Social
    4. Profile
  12. WooCommerce Videos
    1. Categories
    2. Tags
    3. Shipping Classes
    4. Attributes
    5. Orders
    6. Reports
    7. Coupons
  13. WooCommerce Products Videos
    1. Add a Product
    2. Simple Product
    3. Grouped Product
    4. External Product
    5. Variable Product
    6. Downloadable Product
    7. Product Overview
  14. Google Analytics Setup Videos
    1. Importance Of Digital Analytics
    2. Core Analysis Techniques
    3. Conversions And Marketing Attribution
    4. Creating A Measurement Plan
    5. How Google Analytics works
    6. Key Metrics And Dimensions
    7. Creating An Account
    8. Understanding Account Structure
    9. Setting Up Basic Filters
    10. Setting Up Goals
    11. Collecting Campaign Data
  15. Google Analytics Reports Videos
    1. Reporting Overview
    2. Audience Reports
    3. Acquisition Reports
    4. AdWords Reports
    5. Behavior Reports
    6. Custom Reports And Dashboards
    7. Goal Flow Report
    8. Ecommerce Reports
    9. Multi-Channel Funnels Reports
    10. Attribution Reports
  16. Gravity Forms Videos
    1. Add A New Form
    2. Form Editor
    3. Form Settings
    4. Form Entries
    5. Form Preview



Founded in 2005, WPMU DEV offers more than 350 WordPress plugins, themes and unlimited support. The WordPress tutorial videos are very detailed and straightforward, with a clean and clear interface, making them suitable for entry level users. The videos available are categorized into the following sections:

Section # of Videos
The Dashboard 4 Media Library 3
Posts 4 Appearance 4
Pages 4 Organizing Content 2
The Visual Editor 9 Managing Comments 1
Working with Images 8 Users, Tools and Settings 3

This is basically the only page of this plugin. Its interface is more efficient, the list of videos are always displayed below the video that is currently playing and the tutorials are not opened in a new tab.

The only language available is English and there is no written documentation available. All the videos will always be displayed to the admin and they can be watched in full screen mode. Even though the videos do not cover all the content covered by Video User Manuals, they covered most of the content in fewer and more dynamic videos.

There are three plans available:

  • Monthly: $49.50
  • Quarterly: $34.50 per month
  • Yearly: $24.50 per month



WP101 was launched back in 2008 by Shawn Hesketh, a freelance designer and WordPress consultant who has been creating websites since 1994. Over at Shawn’s website, he gives advice and shares his experience of running a membership site with 20,000 members, as well as offering his custom WordPress video service.



This is how the videos are displayed.

Some characteristics of this tool are:

  • Male voice-over
  • Video length: 5-6 mins
  • Outlines under each video help user pay more attention to the objectives of the videoIt compares different functions at a theoretical level, reinforces the content to help user memorize (E.g., post VS page)
  • A brief summary and an intro of the next session is included at the end of each video
  • Contains a specific tutorial about SEO in WordPress
  • Keep updating content according to customer needs, the upcoming videos include “intro to gravity forms” “Jetpack Series”

The tutorial available are:

  1. What Is WordPress?
  2. WordPress.Com Or WordPress.Org?
  3. How To Install WordPress
  4. The WordPress Dashboard
  5. Posts Vs Pages
  6. The WordPress Editor
  7. Creating A New Post
  8. Post Formats
  9. Edit An Existing Post
  10. Using Categories And Tags
  11. Creating And Editing Pages
  12. Adding Photos And Images
  13. How To Embed Video And Audio
  14. Using The Media Library
  15. Managing Comments
  16. How To Create A Link
  17. Changing The Theme
  18. Adding Widgets
  19. Building Custom Menus
  20. Installing Plugins
  21. Adding New Users
  22. WordPress Tools
  23. WordPress Settings
  24. Undoing Mistakes With Post Revisions Understanding Permalinks
  25. Introduction To Custom Fields
  26. What Is RSs?
  27. Updating WordPress
  28. WordPress Seo Plugin: General Tab
  29. WordPress Seo Plugin: Page Analysis Tab WordPress Seo Plugin: Advanced Tab
  30. WordPress Seo Plugin: General Settings WordPress Seo Plugin: Titles & Metas Settings WordPress Seo Plugin: Social Settings
  31. WordPress Seo Plugin: Xml Sitemaps
  32. WordPress Seo Plugin: Breadcrumbs
  33. WordPress Seo Plugin: Permalink Settings WordPress Seo Plugin: Rss Settings
  34. WordPress Seo Plugin: Tools
  35. WordPress Seo Premium: Redirect Manager WordPress Seo Premium: Google Webmaster Tools

The plans available are:

  • Monthly: $24/month
  • Annual: $ 39 /year
  • Lifetime access: $159



WPSessions was launched in 2013 and provides high quality content to help train the greater WordPress community.

WPSessions is specialized in training WordPress developers and business owners in a simple way and the content is created and supported by WordPress experts, so the tutorials are always updated.

The videos available are categorized into the following sections:

 Section # of Videos
Your First WordPress Plugin 43 Lessons
Mastering Sass: From Beginner to Expert 17 Lessons
Using the WordPress Plugin Boilerplate 16 Lessons
How to Optimize WordPress Performance 25 Lessons
How to Build a Membership Site In Production!
Bashing Your Way with WP-CLI In Production!
BuddyPress Mastery: For Users and Developers In Production!
Up and Running with Unit Tests  In Production!

The plans available are:

  • Pay by Sessions: $30 per session
  • VIP membership: $24.75 per month



On WordPress TV you can access screencasts, video presentations and WordCamp videos, and you can post your own videos as well. Their number one objective is to share quality content and show the users how to use WordPress and do awesome things with it.

The website is a moderated community and the videos they publish are for the benefit of all users of WordPress. As such, their content is meant to be a reflection of the values of the WordPress project.

They also have a blog, so the users can keep it up with all the WordPress news and events.


Finally, to choose which is best for your customers, you should know how much they know about WordPress and what are the features they use, because even though Video User Manuals covers extra content like Gravity Forms, WooCommerce and SEO, the videos explain the content more slowly compared to WPMU DEV, but it still explains the content thoroughly.

Visit the official websites:

Posted in WordPress | Tagged , | 1 Response

Deprecated Facebook Like Box / “Page Plugin”

Facebook is changing the way users can employ the “Like Box Widget”. I have no idea why – it’s yet another change to their code that makes us developers and website owners jump through extra hoops. The Like Box is deprecated and will stop working on June 23rd, 2015.

The bad news was that this new “Page Plugin” version was going to require a minimum width of 280 pixels but thankfully  Facebook changed it’s mind and will continue to allow narrower widths. Currently the allowed range is 180 to 500 pixels wide.

What is the Like Box?

Facebook provides a “Like Box” or “Page Plugin” that lets you easily embed and promote any Facebook Page on your website. The key advantage is that your visitors can like and share the Page without having to leave your site. The code you put on your page talks to Facebook and Facebook can tell if a user is logged into Facebook and then find connections between their friends and your page – and then show only the relevant faces. That’s a great way to add authority to your site.

So, this widget has:

  • Link to the page
  • Like button: Click Like to share and connect with things from other websites that you find interesting
  • Share button: Click Share to write something about a link and then post it to your Timeline
  • Faces (optional)
  • “Page posts” (Embedded posts): Adds public posts from Facebook page (optional)
  • Cover photo (optional)

WordPress plugin options

There are two plugins I like to use: The Facebook Like Box Plugin lets you easily embed and promote any Facebook Page on your WordPress website without having to grab the code from facebook.com. This plugin was updated and will automatically move over to using the new “Page Plugin” – but you will want to review the new options to make sure they match your site – especially the “cover” photo.

TIP: there is a little typo in this plugin – the “hide cover photo” option appears twice. The 2nd time that option appears it actual should say “hide faces”, so if you set it to ‘false’ then it will show faces.

The other plugin is part of Jetpack. They are aware of this issue and also make note that: Apparently If you do not manually upgrade the Page Plugin (which this PR does), the Like Box plugin implementation will automatically fall back to the Page Plugin on June 23rd 2015.

Here is the warning  about the update that will  make the old version stop working:


There a few improvements in this new version, such as:

  • There are more options to customize the plugin
  • The dimensions are more flexible
  • The “Share” button is not cut when the width is lower than 280px
  • The design is more modern
Screen Shot 2015-06-12 at 4.07.19 AM

It’s quite easy to customize your plugin and you can see how it looks like right away, in the box down below.

The first and last images show how the widget looks like with the maximum and minimum width, respectively. Notice that the share button is removed when the width is lower than 280px, avoiding design issues.

Official page: Page Plugin

Posted in Web Design | 1 Response

Comparing SEO Tracking Tools: free alternatives to AuthorityLabs

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. If your site is higher ranked on the SERP (search engine results page) it will generally get more visitors, more ad views, more sales etc.

Many businesses target a lot of keywords to track and know how hard it is to keep it all straight. It’s good to start tracking now so you can see how your target keywords are performing over time. I have been focused on tools that are web-based. Ideally the tools would be simple — most small businesses don’t really want the geeky interface some tools offer — info overload  that is only appropriate to an SEO professional. Some find it useful to track their competition also.

Tracking links to your web pages is a major part of any SEO strategy. Fortunately, there are many tools to provide a comprehensive view of where your web pages stand. Here I will talk about four of those tools: AuthorityLabs SEO, Microsite Masters Rank Tracker, Wincher, and TinyRocketLab.


AuthorityLabs started in 2008 and gained a strong reputation in delivering search engine ranking monitoring services. AuthorityLabs has three plans available, and it is the only one that does not offer a free plan, but it offers a free 30 days trial and it is the most complete tool.


Some of its special features are:

  • Daily Data: Daily rank checking is provided on all accounts to give you the best opportunity to react to changes in the search results.
  • Local Results: Track search results at the city or postal code level for the most accurate and granular reporting available.
  • Global Tracking: Easily add domains or pages to be tracked from any country and language offered by Google, Yahoo! and Bing.
  • It provides all the important ranking reports, option to download and export to CSV and PDF format.
  • Emailable, automated reports available


AuthorityLabs tracks Google, Yahoo and Bing, you can generate the graph selecting the time range, and you can also see how the graph was in a specific date in the past, this way you have total access to the keywords history.

Visit the official website: www.authoritylabs.com


Microsite Masters Rank Tracker

This tool was launched in 2009 and offers comprehensive rank tracking services. The first thing that you should know about Microsite Masters is that you can join for free and track up to 10 keywords, then you can update your account anytime toward one of the following plans:

This tool tracks Google, Yahoo and Bing. It is the most complete free tool and the most similar to AuthorityLabs.

The dashboard of rankings (and the interface in general) is very user friendly and all features available are well organized on the left sidebar.


One other cool feature is the Customized Report, which allows you to easily export the report into Excel or PSD Files and share with clients and partners. There are advanced tracking metrics to determine campaign efficiency and there is the possibility to generate graphs of each keyword to view the site’s rankings, and also where other sites rank for each keyword you track.

  • Emailable, automated reports available


In this tool you can also generate graphs within a specific time range, but it differs from the AuthorityLabs graphs because AuthorityLabs compares all the keywords and the Microsite Masters compares each keyword by search engine.

Visit the official website: www.micrositemasters.com



This tool offers two plans, both with unlimited numbers of keywords, but the free one has weekly updates, while the paid one has daily updates and costs €6.

Wincher is a simpler tool when compared to the previous ones and it just tracks Google, but it does everything it should and has the most user friendly interface, with all the rankings, graphs, keywords information, etc.

SEOscreenshot_wincher1 SEOscreenshot_wincher2

The main features are:

  • Easy search engine monitoring: Add your important keywords. We notify you when something big happens.
  • Get a grip of your Ranking history: We save ranking data every day for your keywords.
  • Dynamic low price: Add domains and keywords of your choice. Pay only for what you use.
  • Daily ranking updates: Your domain rankings on chosen keywords updates daily. And of course your competitors position as well.
  • Ranking alerts: Wincher alerts you when important changes take place!
  • Easy sharing: You can easily share your ranking success via social media.

Visit the official website: www.wincher.com



This is the newest contender to join the market — in 2013. The plans available are:


Key information such as keyword progress and visibility is shown in the Dashboard, and a graph is available as well. TinyRocketLab is even simpler than Wincher and offer a little less information about the keywords, but it’s not a bad tool, it’s just less detailed-oriented.

However, there is the Task management feature, that allows you to work with your team, create tasks and experiments. This is something unique among the rank trackers.



Visit the official website: www.tinyrocketlab.com


  • This article is very developer focused but lists some great SEO tools.
  • the place to start keyword research is here: Google Keyword Tool.  You input a series of search terms and Google tells you how many people searched for those terms, and searched for related terms, both globally and locally.  Click on the headings at the top of the table to sort by keyword, number of searches or competition. Competition is a measurement of how many people are actively marketing on that term through Google Adwords. This gives you some idea of how hard it may be to rank for the term.
  • Google Insights for Search:  Some search terms are just better than others, and search term value changes over time.  Google Insights for Search lets you rank keywords against one another and lets you see their performance over time.  The best thing, from a marketing perspective, it to have a website that sits on a keyword which is starting a meteoric rise.  For example, if you are the only cell phone accessory store with content about the iPhone the week the iPhone is announced, and your site is equipped to close sales, you’ll likely draw a lot of traffic and sell a lot of product.
  • Also a nice Beginners guide: http://www.seomoz.org/beginners-guide-to-seo 
  • UPDATE: RankScanner has a great looking WordPress plugin. 5 keywords free, up to 30 free if you refer others to free  accounts. 9/month for 100 keywords.
Posted in Product Reviews, Web Design | Tagged | 4 Responses

The difference between “custom content type” and “custom post type” and how to use them

CPT-IN-WORDPRESS-ADMIN“Custom Content Types“ (CCT) or “Custom Post Types” (CPT) are the same thing:  ways to group together similar types of content. “Custom Post Types” is the official name since WordPress started with “posts” but I think it’s more useful to think of them as types of  “content”. They are stored just like posts and pages with a unique ID (what Drupal calls a ‘node’), but aren’t considered the same as a post or a page. WordPress comes with 2 main default content types: posts and pages. Technically these are also CPTs: menus, media/attachments and links (an older default that won’t appear on newer WP sites).

Taxonomies are ways to categorize CPTs. Tags and Categories are the default taxonomies for Posts. If you are building a food website perhaps “color”, “flavor” and “season” would be usefully custom taxonomies. Tags and Categories are very similar but have a different admin interface and only Categories allow for nested (“parent/child”) sub-categories. Only “posts” are in the main default RSS feed but WordPress automatically builds an RSS feed for each taxonomy item and each CPT.

Custom Page Templates are special files for WordPress that control how content will be displayed. They are used only with pages in WordPress, not with posts or CPTs.

Here’s a breakdown:
CPT data types

  • Posts
  • Pages
  • Menus, Attachments (Media), and Revisions (technically CPTs but not as useful to think of them in the context of this article)
  • Common Custom Post Types added by plugins or themes:
    • Forms (like Gravity Forms)
    • Events
    • Products
    • Quotes
    • Sliders
    • Portfolio items
    • FAQs

tagsUsed to structure and relate CPT data

Used to display CPT data

  • “Archive” (an index or overview page that commonly shows 10 recent posts at a time. for a simple blog this is the homepage. But every taxonomy term will have an archive page and WordPress also builds archives pages by date.
  • “Permalink” or “single”: shows one post
Posted in WordPress | 1 Response

PressThis 2.0 › WordPress 4.2 “Powell”

Really excited about the new “Press This” in WordPress 4.2 – just released today. Here’s how it look (and a “meta” screenshot of me making this post).

press this wordpress 4.2

But I found a bug already – dragging an image into the browser uploads to media library but “add to post” button doesn’t actually add it to the post. This was always an issue with the older PressThis – it opened up the ease of adding images to media library from an external web page but would not allow adding images directly to media library/this post. Well there is also the nice new “undo” button….

Screen Shot 2015-04-23 at 3.37.56 PM



You can now also save PressThis as an “app” using the “Add to Home Screen” button on an iPhone. then you enter a URL to “scan” for content. It works and is a great shortcut but I found it only grabbed images – not the page title. And of course you can’t preselect text from the source web page to start your post – that’s a great feature of the full PressThis bookmarklet.

The first part of the intro video is all about PressThis:

[wpvideo e9kH4FzP]

Source: WordPress › WordPress 4.2 “Powell”

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